Dynamic Ad Insertion (DAI) is a tool that lets you upload audio files (ads, announcements, etc) to your podcast episodes for a period of time, and then automatically remove them at the end of that time.

Here are a few examples of how to use DAI:

  • Run a podcast ad campaign for 3 months

  • Announce a new book release across all your episodes

  • Announce an upcoming event, webinar, or product release

  • Test different affiliate programs on your podcast over time by recording your own ads

DAI is a very new technology in the podcast space and can be used in a ton of creative ways. With Resonate Hosting, you can now attach dynamic content to your podcast episodes as pre-roll, mid-roll, and post-roll ads.

How it Works

  1. Log into your account (or sign up) at app.resonaterecordings.com

2. Click “Advertisements” in the bottom left corner

3. Click “Create Ad”

a. Choose pre-roll, mid-roll, or post-roll

b. Set your campaign start and end times

c. Attach your ad or audio file as an MP3

4. After you have selected an episode master for an episode, you can configure the Ad Markers. Go to your podcast episode and and select “Ad Markers” to start

5. Fill out the Ad Markers form to set up your ad

a. Choose pre-roll, mid-roll, or post-roll

b. Choose the exact insertion time for your episode (HH:MM:SS)

c. Select the ad you want to include in this specific episode

6. Behind the scenes, the Resonate Robots will attach your ad to the episode and create a new audio file for the episode

7. After your campaign ends, the Resonate Robots will remove the dynamic ad from your episode across all of the episodes that it’s attached to.

8. Once the ad has been attached to your episode, it will appear as your Episode Master

9. After the campaign ends, the Resonate Robots will remove the ad from your episode and swap out the audio file for the original episode.

Repeat steps 4 and 5 across all episodes you want your ads to run on.

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